Community
The community aspect of what we are building is huge. The people, the movement, the community that will be built around STARS® will start almost before the product, especially as the world is in lockdown with Covid-19 at the time of writing. The people and their passion, talents and the meaning they bring to what we do at STARS® will define what this brand means to the world. The love for the environment, our health, outdoors, adventures and our natural world. Adam Thorpe.